Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logo for 2018 Summer Youth Olympic Games

New

Noted Jul. 27, 2015 by Armin

Industry / Sports Tags /

About

“The Buenos Aires 2018 Summer Youth Olympic Games is the third edition of the Summer Youth Olympics, a major international sports in which culture and education are also of great importance, are due to be celebrated in the tradition of the Summer Olympic Games on 1-12 October 2018 in Buenos Aires, Argentina.” (Wikipedia)

Design by

N/A

Related links

Olympic.org press release

Relevant quote
To reflect the diversity of Buenos Aires, the emblem is inspired by the city’s vibrant colours, eclectic culture, iconic architecture and the many neighbourhoods that make up the Argentinian capital.

Olympic.org press release

Images (opinion after)
New Logo for 2018 Summer Youth Olympic Games
Logo detail.
New Logo for 2018 Summer Youth Olympic Games
Comparison with first two Youth Olympic Games.
Explaining the logo. Very long and very far-stretched.
Opinion

To stay in the Olympic spirit this Monday, we have the logo for the third Youth Olympic Games, which I'll admit I didn't even know was a thing. Since 2014 the logo has displayed a YOG DNA logo that stands for Youth Olympic Games Deoxyribonucleic Acid. At first I thought DNA was Youth Olympic Games in Swiss or something but no, it's just DNA. And it makes for a cumbersome graphic to have to use in lock-up with each edition's identity. The Singapore logo was okay, the Nanjing logo was abominable, and this one is somewhere in between. The concept is far-fetched but, hey, it's a concept, and the execution is relatively interesting and quite unexpected. It's youthful, that's for sure. With the right application this could be a decent identity. In the meantime it's a little too flower-power.

Thanks to Ignacio Guerineau for the tip.

Your opinion…

On Execution


Total

Comments


Share ›

Spotted Around the web


Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Orange you Glad?