(Est. 2005) “Alexander Wang (born December 26, 1983) is an American fashion designer. At age 18, he moved to New York City to attend Parsons School of Design. In 2005, after two years at Parsons, he decided to pursue the launch of his own fashion label, which predominantly began with a knitwear collection. In Fall 2007, Wang presented a complete women’s ready-to-wear collection on the New York catwalk for the first time, to critical acclaim. His lines are now stocked globally in more than 700 stores and other venues. Wang launched his full women’s collection in 2007; the collections are selling to over 700 stores worldwide, and the brand has 16 stores in 7 countries.” (Wikipedia)
Images (opinion after)
The old logo was very unpolished and looked almost like default system font Impact. The new logo maintains the extended structure of the old one but does a 180 going from all uppercase to all lowercase and in the process removes the space to make an extra long logo. The new type is pretty nice with some actual personality to it that avoids jumping on the Balenciaga/Burberry/Calvin Klein bandwagon. The bolder and more garish the application — whether in the 3D chrome animations or big-ass belt buckle — the better the logo looks. The overall brashness of the logo and how it’s used may have been a turn-off 10 years ago but with the majority of brands avoiding to make loud visual statements these days, this is a welcome scream.
Thanks to Willie Ip for the tip.