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New Logo for Arkansas Travelers by Brandiose
 

before

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Noted Oct. 24, 2013 by Armin

Industry / Sports Tags /

About

(Est. 1901) “The The Arkansas Travelers, also known informally as The Travs, are a Minor League Baseball team based in Little Rock, Arkansas. The team, which plays in the Texas League, is the Double-A affiliate of the Los Angeles Angels of Anaheim Major League club.” (Source: Wikipedia)

Design by

Brandiose (San Diego, CA)

Related links

Travs press release

Relevant quote
The new identity pays tribute to the Travelers' 112 year-old storied tradition of being Arkansas's home state team.

The centerpiece of the identity is a new horse head chiseled from Arkansas State Capitol Building limestone. Several logos feature elements from the iconic Arkansas flag, and a new Sleeve Emblem marks the Travs 1901 foundation and the team's famous slogan, "Greatest Game on Dirt."

Travs press release.

Images (opinion after)
New Logo for Arkansas Travelers by Brandiose
Main logo detail.
New Logo for Arkansas Travelers by Brandiose
Full suite of logos.
Opinion

As usual, the range of logos fitting within the same family created by Brandiose is impressive. I love the typography overall more than the main horse logo, which is nice and chiseled.

Thanks to Zac Cosner for the tip.

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