Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logo for Aspen Ideas Festival by Infinia
 

before

after

Noted Jul. 11, 2013 by Armin

Industry / Culture Tags /

About

(Est. 2005) “Founded in 2005, the Aspen Ideas Festival (AIF) is a week long event held in Aspen, Colorado. The Aspen Ideas Festival program of events includes discussions, seminars, panels, and tutorials from journalists, designers, innovators, politicians, diplomats, presidents, judges, musicians, artists, writers, and more. The Aspen Ideas Festival is a program of the Aspen Institute. The AIF format is modeled after educational seminars. Topics covered during the festival include global politics and economics, U.S. Policy, the environment, technology, science, health, education, the arts, and economic issues. Past AIF speakers include President Bill Clinton, Bill Gates, Ehud Barak, Madeleine Albright, Murray Gell-Mann, Sylvia Earl, Stephen Breyer, Sandra Day O’Connor, Eric Holder, Hillary Rodham Clinton, Ruth Bader Ginsburg, Sir Ken Robinson, Ayaan Hirsi Ali, and more.” (Source: Wikipedia)

Design by

Infinia (New York, Denver, Washington DC)

Related links

Infinia press release

Relevant quote
The new mark acknowledges the established Aspen Leaf identity of the Aspen Institute, while reflecting the digital building blocks that increasingly facilitate communications and connections -- in short, the intellectual exchanges and relationships that characterize and distinguish the Festival's two sessions. […] The final design is both modern and organic, reflecting the multiplicity and the efforts of the participants and the organizers, bringing ideas together to build a more interesting world.

Infinia press release

Images (opinion after)
New Logo for Aspen Ideas Festival by Infinia
Logo detail.
New Logo for Aspen Ideas Festival by Infinia
New Logo for Aspen Ideas Festival by Infinia
New Logo for Aspen Ideas Festival by Infinia
Various applications.
Opinion

I really like that the new festival logo references the Aspen Institute's leaf icon as opposed to whatever the old logo was referencing… cracks in the ceiling? In application, it's nice when the logo is used super big to create a striped background.

Your opinion…

On Execution


Total

Comments


Share ›

Spotted Around the web

New Logo for Yext

New Logo for Yext
 
Spotted Jul. 15, 2019

Pinned Recent, Big Stories


Curated Dot dot dot