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New Logo for Blink Health by George & Elaine



Noted Aug. 3, 2016 by Armin

Industry / Health Tags /


(Est. 2014) “Blink Health is the first company to allow patients to purchase their medications online and pick them up at their local pharmacy. Blink is using technology to get you affordable prices on your prescription medications. We are the alternative to rising copays and high cash prices. Use Blink at virtually every U.S. pharmacy, including all major chains and independent pharmacies. Blink provides significant savings, even if you have insurance. It’s available to anyone as an alternate to your copay or cash price. Blink is free to use: there are no premiums or membership fees.”

Design by

George & Elaine

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Images (opinion after)
New Logo for Blink Health by George & Elaine
Logo detail.
New Logo for Blink Health by George & Elaine
New Logo for Blink Health by George & Elaine
Social media icon, before and after.
New Logo for Blink Health by George & Elaine
Social media icon detail.
How Blink Health works.

The old logo, even for straight-up wordmarks, was barely one but at least it was not annoying in any way. This logo could have stayed the same for years and it would have been fine so what I like the most about this redesign is that someone on the inside cared enough to provide something more relevant. I know it's not the greatest logo but for some reason I really love it. The pill standing in for the "i" is far from genius but it makes perfect sense and instantly communicates what the company is about: getting you them pills. The typography isn't great-great either but it has personality and it's not the same as everything else we've been seeing. The one thing I don't like is the "B" social media icon, which looks like it's from another project altogether and the effective use of the pill shape in the full logo doesn't translate well as the counters of the "B", looking more like giant sprinkles. The animation of the logo and of the service's explanation is smooth and effective. Again, this service could look generic and bland but now has an actual personality and heartbeat.

Thanks to Ross Levitt for the tip.

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