Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

New Logo for C-SPAN by Grafik



Noted Mar. 21, 2019 by Armin

Industry / Media Tags /


(Est. 1979) “C-SPAN (Cable-Satellite Public Affairs Network) is an American cable and satellite television network that was created in 1979 by the cable television industry as a public service. It televises many proceedings of the United States federal government, as well as other public affairs programming. The C-SPAN network includes the television channels C-SPAN, C-SPAN2, and C-SPAN3, the radio station WCSP-FM, and a group of websites which provide streaming media and archives of C-SPAN programs. […] C-SPAN is a private, non-profit organization funded by its cable and satellite affiliates, and it does not have advertisements on any of its networks, radio stations, or websites, nor does it solicit donations or pledges. The network operates independently, and neither the cable industry nor Congress have control of the content of its programming.” (Wikipedia)

Design by

Grafik (Alexandria, VA)

Related links


Images (opinion after)
New Logo for C-SPAN by Grafik
40-year celebration video.

No information or additional visuals on this one but it’s C-SPAN, so let’s do it. The old logo was somewhere between great and terrible. It had that vintage patina that makes it cool at first glance but the “C” and “S” were one style and “PAN” was another. The hyphen sat too low but it was aligning with the crossbar of the “A” and bottom of the bowl of the “P” so it had the right intention but looked awkward. The new logo is fine and functional. It moves the hyphen up to the middle of the wordmark and works nicely with the “C”. All five letters now look like they belong together so that’s a plus too. It would be easy to say that a redesign wasn’t needed but I think the increased interest in the proceedings of Washington has attracted a new wave of viewers and a having a logo that doesn’t look like a blank VHS tape cover isn’t the worst thing that could happen. There are probably a dozen other ways to reinterpret the logo and most of them, including this one, are valid. It’s not the most exciting in any way but it’s not a detriment either. So… “Fine”, I guess.

Thanks to Raymie Humbert for the tip.

Your opinion…

On Logo Evolution

See what else happened on Brand New each year since publication began in 2006


Logo Before & After

Share ›

Spotted Around the web

New Logo for OSN

New Logo for OSN
Spotted Apr. 8, 2020

Pinned Recent, Big Stories


New Logo for Roblox

New Logo for Roblox
Posted Jan. 13, 2017