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New Logo for City of Minneapolis done In-house
 

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Noted Feb. 27, 2015 by Armin

Industry / Destinations Tags /

About

“Minneapolis, officially the City of Minneapolis, is the county seat of Hennepin County, and larger of the Twin Cities, the 14th-largest metropolitan area in the United States, containing approximately 3.8 million residents. As of 2013, Minneapolis is the largest city in the state of Minnesota and 46th-largest in the United States with 400,070 residents. Minneapolis and Saint Paul anchor the second-largest economic center in the American Midwest, behind Chicago.” (Wikipedia)

Design by

In-house

Related links

Memo for request of approval of use of new identity (PDF)
Star Tribune news story

Relevant quote
A component of the identity package is an evolution of the City logo that modernizes the look and improves usability issues with the current logo. It is 4-color and prominently features the word "Minneapolis," accompanied by the tagline "City of Lakes" and a small, refreshed sailboat image on the top right edge. The more prominent use of the word "Minneapolis" means the logo will reproduce better at a range of sizes, allowing the word to be read clearly regardless of the scale. Eliminating the thin lines in the current version of the logo will also make it more suitable for use in digital environments.

Memo for request of approval of use of new identity (PDF)

Images (opinion after)
New Logo for City of Minneapolis done In-house
Logo detail.
New Logo for City of Minneapolis done In-house
Business card.
Opinion

I liked the geometry of the previous sailboats and how they intersected and connected but it wasn't necessarily the best drawing of sailboats ever. Even less so the new drawing, which drops one of the sailboats and goes for a curvier, more resort-like rendering. It's not terrible, it's just generic. So is the typography, which gets worse in the "City of Lakes" nickname where city staff seems like they gave up choosing something interesting. The new logo is still pending city approval.

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