“The French Olympic Committee (French: Comité National Olympique et Sportif Français, CNOSF) is responsible for France’s participation in the Olympic Games. It was formed in 1894 in Paris. It is responsible in addition for all of France’s overseas departments and territories except French Polynesia.” (Wikipedia)
Leroy Tremblot (Courbevoie, France)
The return of the cock, out since last logotype adopted in 1998, was favored. Symbol of France, the cock now looks forward, in a direction from left to right reading. His line graph approach allows to discover it is emerging as the coil of a dance track ice or a rhythmic gymnastics ribbon. It can be read like the wake of a dinghy at a regatta, the course of an event or moving sports on land.
The blue line is a write aspiring freedom, elegance and pride. For the sake of balance, the line thickness of the cock is the same as the Olympic rings. Similarly, the rooster remains a single blue. He embodies the unity in difference. While both institutional and timeless, it is nonetheless terribly modern and innovative.
This cock is deeply identifier. His most contemporary artistic dimension offers a modern and positive representation of this national symbol, able to reach a large number of French. It aims to represent the commitment of France Olympique, solid and sustainable, while remaining lightweight. Just like an haute couture embroidery, it refers to French excellence and works perfectly in all contexts.
Images (opinion after)
This is a clearly positive evolution, going from a nondescript governmental-looking logo to a much more marketable identity. The new logo isn't perfect and the choice of a Gallic rooster may be cliché by now when it comes to France-related logos but at the very least the drawing is a very nice, energetic rendition. The typography is very ho-hum and trying to look sporty with the cut angles on some of the horizontal strokes — it's like a weird mash-up of Antique Olive and Gill Sans. Nonetheless, an improvement overall.
Thanks to Paul Vickers for the tip.