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New Logo for Culpeper Chamber of Commerce by K Art and Design
 

before

after

Noted Apr. 1, 2014 by Armin

Industry / Destinations Tags /

About

“Located in the beautiful Piedmont area of Virginia, at the eastern foothills of the Blue Ridge Mountains and nestled within the Rappahannock River Basin, Culpeper offers its residents and visitors an environment rich in natural beauty and fascinating history. Our community offers a strong economic base and a healthy mix of business, industry, tourism and agriculture making it a great place to live, work and play. The Culpeper County Chamber of Commerce is a private, non-profit, membership-driven organization comprised of over 575 business enterprises, civic organizations, educational institutions and individuals.”

This review is an April Fools. The redesign is real. The adulation for the old logo is not.

Design by

K Art and Design

Related links

Culpeper CoC blog post
Culper CoC Facebook album of the logo reveal

Relevant quote
The logo tells a story that is unique and progressive. Most economic development logos, including Chambers of Commerce, use the community name in the logo. However, given that we are in a new global business reality, the committee felt that we needed to make clear our location. As you will see, they approached this with a masterful display showing our location in the Virginia state profile. To take this a step further, there is a red arch starting from the letter U pointing to the location on the state map. In other words, where is the best place to do business in Virginia for U? Culpeper, of course.

Culpeper CoC blog post

Images (opinion after)
New Logo for Culpeper Chamber of Commerce by K Art and Design
Logo detail.
Opinion

While the new logo is perfectly clear in its goal — that of literally putting Culpeper on the map, through the use of multiple arrow devices — I think moving away from the old logo represents a loss of equity in the pepper visual mnemonic that was not only a misspelled rebus in the second part of the city's name but also served as a holding device for the word "Hottest" in the previous tagline. Almost makes me want to start a petition to bring it back.

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