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New Logo for DISH



Noted Jan. 31, 2019 by Armin

Industry / Corporate Tags /


(Launched 1996) “DISH Network Corporation is a connectivity company. Since 1980, DISH has served as the disruptive force in the pay-TV industry, driving innovation and value on behalf of consumers. Through its subsidiaries, the company provides television entertainment and award-winning technology to millions of customers with its satellite DISH TV and streaming Sling TV services. DISH operates a national in-home installation workforce, as well as an advertising sales group delivering targeted advertising solutions on DISH TV and Sling TV. In addition to its TV services, DISH has commenced buildout of a nationwide narrowband “Internet of Things” network that will apply capacity from its strategic spectrum portfolio. DISH Network Corporation (NASDAQ: DISH) is a Fortune 200 company.”

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New Logo for DISH

No info or additional images on this one and I debated whether to wait or not even post it at all but DISH is so big and well-known that it merits some coverage and I doubt there will be some big case study that shows up about it. On the assumption that the idea behind the original logo and its subsequent iterations is still the best possible solution for DISH, this newest version is… fine. To DISH’s credit, they have gotten rid of a ton of visual garbage over the years and this may be the most relatively “refined” version yet. The biggest change, aside of going from serif to sans serif (which surprises no one), is the removal of one of the signal wave things coming off the tittle. The original logo had six so by that logic and math, maybe around 2035 there will be no signals left. As lame as the old logo was, I think its bland serifs and tight spacing are what made it recognizable whereas now it’s more likely to blend into the visual landscape of relative sameness.

Thanks to Mitch Nielsen for the tip.

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