(Est. 1982) “Epcot is a theme park at the Walt Disney World Resort in Bay Lake, Florida. It is owned and operated by The Walt Disney Company through its Parks, Experiences and Products division. Inspired by an unrealized concept developed by Walt Disney, the park opened on October 1, 1982, as EPCOT Center, and was the second of four theme parks built at Walt Disney World, after the Magic Kingdom. Spanning 305 acres, more than twice the size of the Magic Kingdom park, Epcot is dedicated to the celebration of human achievement, namely technological innovation and international culture, and is often referred to as a “permanent world’s fair”. In 2018, Epcot hosted 12.444 million guests, ranking it as the fourth-most-visited theme park in North America and the seventh-most-visited theme park in the world. The park is represented by Spaceship Earth, a geodesic sphere.” (Wikipedia)
Images (opinion after)
The old logo was so 1990s you can hear the Saved by the Bell theme song just by looking at it. While I don’t like it by any means, anything early 1990s has a special place in my heart and mind, since those were my formative years. But, yeah, the shadow, the swoosh–“C”, the serif, the colors… not working. The new logo goes back to the original and revives the vintage wordmark, which, at the time looked futuristic and now looks nostalgic. I haven’t been to Epcot since the mid 1980s but for some reason I imagine it’s the same now as it was then as the nerdy counterpart to the Walt Disney parks. Going back to the original seems like reigniting the sense of nerdy wonder that Epcot originally had. The new version mostly works based on nostalgia as it’s a somewhat odd wordmark if we were seeing it for the first time. The more geometric-circle-y approach makes the wordmark less interesting than the squared roundedness of the original. The downside of the new approach is most noticeable in the “O”, which is visually so much wider than the rest of the letters, creating an odd imbalance. Looking at the old logo, I think I would have rather seen a revival of the icon with new typography but I imagine more people recognize the old typography more than the icon. Overall, somewhat of a no-brainer to go back to the source but wish it had a little extra special magic somehow.
Thanks to Joe Smith for the tip.