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New Logo for ERA Real Estate by Verse Group
 

before

after

Noted Mar. 31, 2014 by Armin

Industry / Corporate Tags /

About

ERA Real Estate is an innovative franchising leader in the residential real estate industry with 40 years of experience in developing consumer-oriented products and services. The ERA network includes approximately 31,000 brokers and sales associates and approximately 2,300 offices throughout the United States and 34 countries and territories. Each office is independently owned and operated. ERA Real Estate is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.”

Design by

Verse Group (New York, NY)

Related links

Facebook album of logo launch at their International Business Conference
ERA press release

Relevant quote
According to [Chris Trick, senior vice president of marketing and business development for ERA Real Estate], the new ERA logo is the visual representation of a comprehensive brand revitalization. It retains many of the positive equities of the previous brand mark, while infusing a modern and contemporary element that is consistent with the brand today. This bolder look provides a new take on the brand's iconic roof symbol and clearly communicates the upward direction and positive momentum of the brand. Unique graphics will help distinguish the brand in the local marketplace and a custom font makes yard signs easier to read. Together, these elements provide a strong visual association with ERA Real Estate and convey a new level of approachability to the brand.

ERA press release

Images (opinion after)
New Logo for ERA Real Estate by Verse Group
Logo detail.
New Logo for ERA Real Estate by Verse Group
New yard signs.
New Logo for ERA Real Estate by Verse Group
Logo unveil.
New logo introduction. Logo animation at the 1:10 mark.
Opinion

It's certainly an improvement over the old one but I think anything would have. The rounded corners in the "R" and "A" baffle me to en end. As much as I hate to play the It-Looks-Like game, this looks a lot like the Delta airlines logo and the shape looks nothing like a roof or the facade of a house.

Thanks to Alex at Bang for the tip.

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