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New Logo for Eurovision Song Contest 2018 done In-house at RTP



Noted Nov. 10, 2017 by Armin

Industry / Entertainment Tags /


(Est. 1956)”The Eurovision Song Contest is the longest-running annual international TV song competition, held, primarily, among the member countries of the European Broadcasting Union (EBU) since 1956. Each participating country submits an original song to be performed on live television and radio and then casts votes for the other countries’ songs to determine the most popular song in the competition.” (Wikipedia)

Design by

In-house design team at RTP, the public service broadcasting organization of Portugal

Related links

Eurovision press release
2017 Brand New Reviewed post

Relevant quote
Portugal as a country has always connected Europe to the rest of the world through the ocean, and 500 years ago Lisbon was the centre of many of the world’s most important sea routes. Today, Lisbon is using the ocean’s connectivity as inspiration with the slogan All Aboard, inviting the international community to come together for this year’s competition.

Europe is a collective of many, and this has also inspired RTP’s design team to introduce multiple logos for 2018, rather than a single image. The main logo depicting a shell comes with twelve other derivations, which are predicated on the concept of the varying life in the oceans and depict the wonders of a floating world, such as plankton and a range of other organisms which are essential for balance in aquatic ecosystems.

Through these multiple logos, the creative concept portrays key themes such as diversity, respect and tolerance.

Eurovision press release

Images (opinion after)
New Logo for Eurovision Song Contest 2018 done In-house at RTP
Main logo.
New Logo for Eurovision Song Contest 2018 done In-house at RTP
Logo variations.
Logo explanation, sort of.
New Logo for Eurovision Song Contest 2018 done In-house at RTP

2017’s identity was fun, well done, and had a solid concept around it and 2018 seems to want to follow in its footsteps with a well though-out out identity as opposed to the fluffy logos of recent years. (You can see all logos from 1956 to 2015 here.) The only problem is that it may have gotten too conceptually ambitious and confusing, starting with the tagline, “All Aboard”, that I assume most people widely associate with getting on a train than with, um, the sea but all Eurovision logos have the theme on them and this year’s it’s conceptually flaky and visually annoying in how big it is. The not-train-but-sea theme is conveyed with illustrations of sea life. While I really like the illustrations on their own and they would be great for a marine biology organization of some sort, they are spectacularly incongruous for a televised song contest not to mention their complete lack of connection to the “All Aboard” theme. Maybe I’m missing some obvious cultural connection — I do get that Portugal’s connection to the sea is important in regards to geography, food, and leisure — but this all feels very arbitrary.

Thanks to Plamen Jordanov for the tip.

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See what else happened on Brand New each year since publication began in 2006


Logo Before & After
Icon variations

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