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New Logo for Flipkart



Noted Aug. 7, 2015 by Armin

Industry / Retailers Tags /


(Est. 2007) Flipkart is an e-commerce company founded in 2007 by Sachin Bansal and Binny Bansal. It is registered in Singapore and it operates in India, where it is headquartered in Bangalore, Karnataka. It sells 20 million products across 70 categories. It has 20,000 employees, 26 million registered users, 13 warehouses, and 8 million daily page views.

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Images (opinion after)
New Logo for Flipkart
Logo detail.
New Logo for Flipkart
Icon detail.

The old logo had good intentions, with the "f" completing the shopping cart drawing but, well, no, not a good idea. The shopping cart imagery is good for the shopping cart user interface icons and should be avoided as a company logo unless you are in the business of making shopping carts. The new logo is a remarkably pleasant update, starting with the wordmark. It has no weird cuts, no unnecessary rounded-not-rounded corner combinations, and it looks friendly and accessible. Moving to a shopping bag icon makes the logo more about the end result than the process of shopping, which makes for a better concept. I find it very interesting that the "f" in the shopping bag is basically the Facebook logo with a handle on a yellow background and the "f" is on speed. I mean, obviously, it's not the same logo but it's the exact same layout. Speaking of the handles… someone gave up on those. The front string looks like a worm coming out of an apple and the back string is not even there. Nonetheless, an improvement.

Thanks to Jonathan D'Mello for the tip.

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