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New Logo for Freeview by DixonBaxi
 

before

after

Noted Feb. 17, 2015 by Armin

Industry / Telecom Tags /

About

“Launched in 2002, Freeview is a subscription-free TV service [in the UK] providing over 60 TV channels, up to 12 HD channels and over 25 radio stations. The service is delivered through the aerial and is subscription-free. Freeview is managed by DTV Services Ltd, a company owned and run by its five shareholders: BBC, Sky, Channel 4, ITV and Arqiva.”

Design by

DixonBaxi (London)

Related links

Freeview press release

Relevant quote
The Freeview logo and visual identity have been refreshed to reflect the platform’s evolving service and will be introduced across Freeview’s product portfolio and brand marketing.

Freeview press release

Images (opinion after)
New Logo for Freeview by DixonBaxi
Logo detail.
New Logo for Freeview by DixonBaxi
Logo extensions.
New Logo for Freeview by DixonBaxi
Guideline thingy.
Opinion

Since I have a deep affinity for Cooper Black I am a little sad to see the old logo go; within the bow tie shape and with its chunky antenna "i" it had a nice warmth to it. It also seemed very accessible; appropriate for a Free-to-air service. The new logo feels like it was designed for the latest tablet or gadget, looking rather trendy. The "F" icon is actually not bad. Visually I enjoy it, even when the red/magenta/orange gradient has been played out far too many times. The wordmark, on the other hand, I do not enjoy as much. Way too Web 2.0 from back when Web 2.0 was a thing.

Thanks to Paul Cooper for the tip.

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