(Est. 1857) “Gandour is one of the largest confectioners in the Middle East delivering quality food products to satisfied consumer for over 150 years.” They produce gums and candies, chocolates, wafers, cakes, biscuits, and snacks.
The key objective was to create a new iconic brand marque for Gandour, capturing the essence of the company in a simple, yet modern way. The new brand marque needed to present Gandour as a contemporary company but without alienating existing customers and stake holders. Our focus was to ensure that the new logo referenced key symbology from previous iterations as a means of continuing tradition. We chose to highlight the bellboy and flag elements, therby creating a marque that hinted to the past but also provided a platform for the company going forward. The new Gandour logo will be rolled out across their entire range throughout 2015.
Images (opinion after)
A pretty big departure from the previous full-body, abstract bellboys, this new logo goes for the Wendy's Wendy, Bimbo's bear, KFC's colonel approach. It's definitely more contemporary and striking. I like most of the drawing, except for the mouth which is kind of stuck somewhere between a smile and realizing that Freddy Kruger is about to stab him in his nightmare. The integration of the flag is well done and helps break the symmetry. The new script wordmark is quite nice and bubbly and friendly.