Opinions on corporate and brand identity work.

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New Logo for Google by Google



Noted Sep. 20, 2013 by Armin

Industry / Corporate Tags /


(Est. 1998) Google is, yeah, it’s Google.

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The Verge story

Images (opinion after)
New Logo for Google by Google
Logo detail.

There is no real point in making this into a full review since the change isn't that radical and we've all slowly seen it coming. It should, at least be noted. So here it is: The Google logo has gone completely, utterly, unapologetically flat. And it's… fine.

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On Execution



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