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New Logo for Hatch
 

before

after

Noted May. 3, 2016 by Armin

Industry / Corporate Tags /

About

(Est. 1955) “Whatever our clients envision, our engineers can design and build. With over six decades of business and technical experience in the mining, energy, and infrastructure sectors, Hatch knows your business and understand that your challenges are changing rapidly. We respond quickly with solutions that are smarter, more efficient and innovative. We draw upon our 9,000 staff with experience in over 150 countries to challenge the status quo and create positive change for our clients, our employees, and the communities we serve.”

Design by

(I think this may have been done by Interbrand)

Related links

Hatch press release

Relevant quote
Hatch also unveiled its new visual identity, which is being supported by a new company video and digital campaign. Building on the theme of positive change, the campaign invites clients, employees, and the public to tell Hatch what positive change means to them (#PositiveChange).

Hatch press release

Images (opinion after)
New Logo for Hatch
Logo detail.
One of those fun corporate videos.
Opinion

Not much on this one but always a welcome change when bland corporate logos get replaced with slightly more enthusiastic ones. What's funny (or sad) is that from looking at either logo AND then reading their own description of themselves it's hard to tell what their 9,000 people do. Nonetheless, the new logo is much more interesting and engaging even if not perfect — the curves on the "C", something funky is going on there. The "A" is a nice, distinctive touch and the kerning with the "T" is almost right, could have been a little tighter. Overall, we still don't gain much knowledge from the logo — maybe the contrary as I now see it as either a tech company or something to do with space — but a hearty pat on the back for getting out of the doldrums of the old look and feel.

Thanks to Andrew Sabatier for the tip.

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