Opinions on corporate and brand identity work.

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New Logo for HLN



Noted Jan. 21, 2015 by Armin

Industry / Media Tags /


HLN (formerly ‘CNN Headline News’) is an American basic cable and satellite television channel that is owned by Cable News Network, Inc., a unit of the Turner Broadcasting System division of Time Warner. The channel is a spin-off of the U.S. cable news channel CNN. […] As of August 2013, HLN is available to approximately 99,010,000 American households (85.82% of households with at least one television set) in the United States.” (Wikipedia)

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Related links

Robin Meade (HLN host) blog post
2008 Brand New post about last redesign

Images (opinion after)
New Logo for HLN
Part of the new set.
Rather cringe-worthy introduction to the new set of HLN’s “Morning Sunshine” host, Robin Meade.

I kinda liked the old "HL" ligature logo but I can see how that could be confusing or not easily readable for the widest amount of people possible. The new logo is an okay evolution. I like how the "L" kisses the "N" and the pointy ends throughout, and things seem evenly spaced. Could have turned out worse.

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