Opinions on corporate and brand identity work.

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New Logo for HLN



Noted Jan. 21, 2015 by Armin

Industry / Media Tags /


HLN (formerly ‘CNN Headline News’) is an American basic cable and satellite television channel that is owned by Cable News Network, Inc., a unit of the Turner Broadcasting System division of Time Warner. The channel is a spin-off of the U.S. cable news channel CNN. […] As of August 2013, HLN is available to approximately 99,010,000 American households (85.82% of households with at least one television set) in the United States.” (Wikipedia)

Design by


Related links

Robin Meade (HLN host) blog post
2008 Brand New post about last redesign

Images (opinion after)
New Logo for HLN
Part of the new set.
Rather cringe-worthy introduction to the new set of HLN’s “Morning Sunshine” host, Robin Meade.

I kinda liked the old "HL" ligature logo but I can see how that could be confusing or not easily readable for the widest amount of people possible. The new logo is an okay evolution. I like how the "L" kisses the "N" and the pointy ends throughout, and things seem evenly spaced. Could have turned out worse.

Your opinion…

On Execution



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