(Est. 2008) “HootSuite is a social relationship platform for businesses and organisations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting.”
Vigilantes (Vancouver, Canada)
We wanted to take an evolutionary approach. Brand continuity is important, and there was much we wanted to carry forward from old to new: the wisdom of the owl, the iconic and recognizable mark, and our unique personality.
Images (opinion after)
This is a good evolution, particularly for Owly. Now a single-color drawing and still recognizable as an owl, it makes for a more convincing and mature icon. The typography is an improvement as well but I wish they had resisted the urge to trim into the "t"s — sure, they mimic the curve of the owl, but they look very weird.