(Est. 2016, previously HIS and Markit separate) “IHS Markit (Nasdaq: INFO) is a world leader in critical information, analytics and solutions for the major industries and markets that drive economies worldwide. The company delivers next-generation information, analytics and solutions to customers in business, finance and government, improving their operational efficiency and providing deep insights that lead to well-informed, confident decisions. Headquartered in London, IHS Markit is committed to sustainable, profitable growth.”
Salt Branding (San Francisco, CA)
IHS Markit also celebrated the occasion by unveiling its new company logo, complete with a green spiral-shaped pattern that signifies the breadth and depth of the critical information, analytics and solutions it delivers for the major industries and markets that drive economies worldwide.
Images (opinion after)
The old logos were both remarkably bad: IHS with its gradient on gradient on gradient sphere and awful serif typography; and Markit with some kind of bastardized Lithos-esque wordmark and utterly bad "m". The new one has all the traits of a good, old-fashioned corporate logo, including an abstract symbol that could mean anything — including signifying "the breadth and depth of the critical information, analytics and solutions it delivers for the major industries and markets that drive economies worldwide" — and a Trade Gothic-esque wordmark straight out of the late 1990s. The symbol is nice, in that ambiguous corporate way that can be engaging if you are willing to drink the Kool-Aid. Also, it looks like the Death Star and a bar graph had a baby. Wordmark is nice, mostly for the throwback approach and because it's not a you-know-what-sans-serif.
Thanks to David Becker for the tip.