Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logo for IHS Markit by Salt Branding
 

before

after

Noted Jul. 26, 2016 by Armin

Industry / Corporate Tags /

About

(Est. 2016, previously HIS and Markit separate) “IHS Markit (Nasdaq: INFO) is a world leader in critical information, analytics and solutions for the major industries and markets that drive economies worldwide. The company delivers next-generation information, analytics and solutions to customers in business, finance and government, improving their operational efficiency and providing deep insights that lead to well-informed, confident decisions. Headquartered in London, IHS Markit is committed to sustainable, profitable growth.”

Design by

Salt Branding (San Francisco, CA)

Related links

IHS Markit press release
Salt Branding press release

Relevant quote
IHS Markit also celebrated the occasion by unveiling its new company logo, complete with a green spiral-shaped pattern that signifies the breadth and depth of the critical information, analytics and solutions it delivers for the major industries and markets that drive economies worldwide.

IHS Markit press release

Images (opinion after)
New Logo for IHS Markit by Salt Branding
Logo detail.
Launch video. A non-parody version of “This is a Generic Brand Video”.
Opinion

The old logos were both remarkably bad: IHS with its gradient on gradient on gradient sphere and awful serif typography; and Markit with some kind of bastardized Lithos-esque wordmark and utterly bad "m". The new one has all the traits of a good, old-fashioned corporate logo, including an abstract symbol that could mean anything — including signifying "the breadth and depth of the critical information, analytics and solutions it delivers for the major industries and markets that drive economies worldwide" — and a Trade Gothic-esque wordmark straight out of the late 1990s. The symbol is nice, in that ambiguous corporate way that can be engaging if you are willing to drink the Kool-Aid. Also, it looks like the Death Star and a bar graph had a baby. Wordmark is nice, mostly for the throwback approach and because it's not a you-know-what-sans-serif.

Thanks to David Becker for the tip.

Your opinion…

On Logo


Total

On Wordmark


Total

Comments


Share ›

Spotted Around the web

New Logo for Healthline

New Logo for Healthline
 
Spotted May. 22, 2019

Pinned Recent, Big Stories


Curated Fortune Favors the Bold

Billbold

Billbold
 
Posted Jan. 24, 2013

Optimum has the Last Word

Optimum has the Last Word
 
Posted Sep. 19, 2012