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New Logo for Ingenico Group by Unlimi-TED
 

before

after

Noted Jul. 3, 2014 by Armin

Industry / Corporate Tags /

About

(Est. 1980) “Ingenico Group is [a] global leader in seamless payment, providing smart, trusted and secure solutions to empower commerce across all channels, in-store, online and mobile. With the world’s largest payment acceptance network, we deliver secure payment solutions with a local, national and international scope. We are the trusted world-class partner for financial institutions and retailers, from small merchants to several of the world’s best known global brands. Our solutions enable merchants to simplify payment and deliver their brand promise.”

Design by

Unlimi-TED

Related links

Unlimi-TED project page
Ingenico press release
Ingenico corporate brochure

Relevant quote
In addition, the logo has been redesigned to convey global brand stature and express visually the end to end value proposition whatever the channel to market.

http://www.ingenico.com/en/media-centre/press-releases/20140604-ingenico-unveils-its-new-corporate-positioning-to-support-its-leadership-in-seamless-payment/

Images (opinion after)
New Logo for Ingenico Group by Unlimi-TED
Logo detail.
New Logo for Ingenico Group by Unlimi-TED
Logo extensions.
New brand introduction.
Opinion

The previous logo was quite casual for a payment company, and it had some funky bezier curves going, even for handwritten script standards. The new logo makes much more sense for this kind of company, giving it a solid, corporate feel. It's not a groundbreaking logo and the simple "i" to "i" connection is enough to give the wordmark some conceptual relevance.

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