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New Logo for Jigsaw Productions by Pentagram
 

before

after

Noted Mar. 28, 2014 by Armin

Industry / Culture Tags /

About

(Est. 1982) Jigsaw Productions is a “documentary production company led by Academy Award-winning director Alex Gibney. Films include Enron: The Smartest Guys in the Room, Taxi to the Dark Side, and We Steal Secrets: The Story of WikiLeaks.”

Design by

Pentagram (Partner: Emily Oberman, New York, NY)

Related links

Pentagram project page

Relevant quote
Our goal with the design was to create a bold and serious logotype that still retained a level of nuance and sophistication representative of the films themselves. This was accomplished by distilling the graphics down to a few impactful elements: a strong, straightforward lowercase sans serif wordmark, a journalistic black-and-white color palette, and a simple, memorable concept. By removing sections of the letterforms, we were able to visually represent the interplay of different voices and perspectives that make up the narrative of each film. The viewer participates in the identity, filling in the blanks with the missing information. The two halves of the mark also strike a balance, suggesting a look at both sides of an issue.

Pentagram project page

Images (opinion after)
New Logo for Jigsaw Productions by Pentagram
Stationery.
New Logo for Jigsaw Productions by Pentagram
Stationery detail.
New Logo for Jigsaw Productions by Pentagram
Envelope.
New Logo for Jigsaw Productions by Pentagram
Tote bag.
Opinion

It's important to note that the name is not inspired by a jigsaw puzzle but, as Pentagram explains, it is "inspired by the 'jigsaw' teaching technique, which makes each student in a class responsible for a different aspect of knowledge of a particular subject. The various perspectives come together to form a full picture and elevate the level of education for all." So this is the Gestalt logo for a Gestalt concept. This is so meta! And so Gestalt! It's a very nicely calibrated typographic solution NOT set in Helvetica. The floating tittle of the "j" gives the logo some levity. The applications are pretty cool too, taking advantage of the cropped letterforms.

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About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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