“The National Basketball League (NBL) is the pre-eminent men’s professional basketball league in Australia and New Zealand. The league was founded in 1979 and is currently contested by eight teams; seven from Australia and one from New Zealand.” (Wikipedia)
General Manager of Publicis Mojo Melbourne Georgina Pownall said the new brandmark was designed to be something that would be relevant over the next thirty years as well as bold statement that would be a strong enough symbol to stand on its own but with the flexibility to work as a partner with team logos.
Publicis also wanted to create a logo that basketball fans would be proud to wear on a t-shirt.
Images (opinion after)
The old logo… I mean… wow. It was like a parody (and a bad one at that) of a sports logo. So it's a good thing it's gone. The new logo is minimal and looks quite alright, pulling off the thick stroke and bold, condensed typography approach. It has an old-school feel that matches the small arenas the teams play in, almost like those underground boxing clubs. The only issue I have with the logo is that it looks like the ball used in the WNBA. Even if the two leagues are on different ends of the world and opposite ends of the gender spectrum, the NBL can't completely ignore (or not even know of) the existence of the WNBA. It's really not a huge deal but when I first saw the logo, the first thing I thought of was the WNBA. Still, a vast improvement over the old.
Thanks to Simeon King for the tip.