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New Logo for New York City FC by Alfalfa Studio


Noted Mar. 25, 2014 by Armin

Industry / Sports Tags /


New York City FC is an upcoming American professional soccer team based in New York City that will compete in Major League Soccer (MLS). New York City FC was announced as the league’s twentieth franchise on May 21, 2013. The team’s expansion rights were purchased by the Premier League club Manchester City and the New York Yankees baseball team for $100 million. The club intends to begin playing in the 2015 MLS season, alongside the twenty-first franchise Orlando City SC. New York City FC will be the first MLS franchise located in New York City, and the second franchise in the New York metropolitan area after the New York Red Bulls, based in Harrison, New Jersey.” (Source: Wikipedia)

Design by

Alfalfa Studio (New York, NY)

Related links

New York City FC press release
Some backstory on the voting options
Alfalfa proudly standing by their work
Alfalfa on "Sport Badges: Origins and Modern Use"

Relevant quote
The winning badge is inspired by the old New York City Subway Token, created by the Transit Authority in 1953 and used for 50 years as the standard fare for a ride. The last version of the token had a cut out pentagon in the center representing the five boroughs, similar to what appears on either side of the monogram, to reinforce the Club's connection to entire city. The circle is also a symbol of unity, wholeness and infinity, and is often associated with potential and the number one. This is a modern and confident badge that clearly speaks to New York City's status as a leading city.

The badge features the typeface Gotham, a wholly American font inspired by the City's signage. Born out of an in-depth study of building lettering in New York City, the monogram reflects the rich graphic language that is so much a signature of the five boroughs. The colors navy blue, white and orange are drawn from the New York City flag.

New York City FC press release

Images (opinion after)
New Logo for New York City FC by Alfalfa Studio
The two badges made available for fan voting. More than 100,000 votes were cast.
New Logo for New York City FC by Alfalfa Studio
Logo detail.
New Logo for New York City FC by Alfalfa Studio
Instagram photo by peteyru550. See other “#nycfc”-tagged images on statigram.

I think it's okay. There is nothing to love or hate about it. It's a soccer-ish, New York-ish badge. I wish there were more to it, something that built on the excitement of a soccer team being based in New York. (Also: the voting was literally nothing but a token move to make sure fans didn't freak out when the new logo was unveiled; those two options were like having New Yorkers choose between a Fuji apple and a Gala apple).

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