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New Logo for Noodles & Company



Noted Nov. 12, 2013 by Armin

Industry / Restaurant Tags /


(Est. 1995) “Noodles & Company is a fast-casual restaurant headquartered in Broomfield, Colorado that offers international and American noodle dishes, as well as soups, salads, pasta and sandwiches. It was founded in 1995 by Aaron Kennedy using personal savings and investments from friends and family. It obtained negative reviews at first, but the management team overhauled the concept and led a turnaround. Food critics began identifying it as the best fast-food restaurant in their respective cities and it won awards for fast-growth, healthy food and being family friendly. It grew from $300,000 in revenues in 1996 to $300 million when it went public in 2013. The company has 339 locations, some of which are franchised.” (Source: Wikipedia)

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Too bad, really. Apart from being a relatively tasty place, the logo has always been very well used on the exteriors (try this Google image search) and stands out well across strip malls. I don't always encourage literal translations of product-to-logo but there is no noodle feelin' to the new logo. That old ampersand really brought the whole thing together, much like The Dude's rug.

Thanks to Tiffany Taylor for the tip.

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