“New South Wales is a major global and Asia-Pacific cultural hub. Home to a diverse population of 7.3 million people; NSW is Australia’s oldest, largest and most cosmopolitan state. It is also an economic powerhouse, with an economy larger than Hong Kong, Malaysia and Singapore. In addition to its cultural and economic strengths, the global status of NSW is underpinned by its international transport links, with over 1000 flights operating per week. These are just a few reasons why New South Wales is Australia’s ‘First State’.
The vision for the NSW Government is to transform the state as a place of innovation, invention and progress. Creating a robust, smart economy will underpin a compassionate and prosperous society, and in turn, improve people's lives by making it easier for citizens to live, work, move around and access services.
'Making it happen' represents turning this vison into action. It's a device to unite the Government's initiatives that create a stronger economy, build infrastructure for the future, improve services and ensure safer communities.
Images (opinion after)
Unlike its competing Australian state of Victoria, New South Wales (NSW) decided to not make a big deal of a new marketing logo to complement its well-known waratah logo. The new logo might as well be for a new TV channel because it's quite generic and completely devoid of any relationship or visual association to NSW. Granted, this is meant to be a business-boosting logo not a tourism-driving logo but that's not reason enough to not even try and simply using the dark blue and red colors from the Government logo in this logo is not enough of an effort. The execution doesn't elevate this in any way either. They tried to do a ribbon-like acronym but realized how difficult it was to resolve the "S" so instead they just threw in a random shape in there to hold it and that shape isn't even well resolved in relationship to the "N" and "W". Further proof positive that this is a mess is the single-color, flat version of the logo with thick black strokes and broken pieces that may resemble letters. No wonder they didn't make a big deal of the logo. Because it's not.
Thanks to Simeon King for the tip.