(Est. 1654) “Orkla is the leading Nordic supplier of branded consumer goods and concept solutions to the grocery and out-of-home sectors. Orkla also holds several strong positions in India, Russia and Austria. Moreover, Orkla Food Ingredients is a major supplier to the European bakery market. In addition to its branded consumer goods business, Orkla still operates in the real estate, hydropower and aluminium sectors and has financial investments. As of 31 December 2012, Orkla had around 28,000 employees, of whom some 14,000 were employed in its branded consumer goods business. In 2012, the Group had a total turnover of around NOK 30 billion.”
The logo has warmth, and friendliness, with a trustworthy appeal. The logo clearly communicates the company�s new future and strategy.
Images (opinion after)
A bear with a hatchet. How awesome is that?! Very.
A star with a swoosh with some mangled typography. How awesome is that?! Not very.
The new logo is quite generic and, for a company with hundreds of years of history, completely missing an opportunity to tell any kind of story.
Thanks to Mathias Haddal Hovet for the tip.