Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logo for Orkla by Grid
 

before

after

Noted Sep. 19, 2013 by Armin

Industry / Corporate Tags /

About

(Est. 1654) “Orkla is the leading Nordic supplier of branded consumer goods and concept solutions to the grocery and out-of-home sectors. Orkla also holds several strong positions in India, Russia and Austria. Moreover, Orkla Food Ingredients is a major supplier to the European bakery market. In addition to its branded consumer goods business, Orkla still operates in the real estate, hydropower and aluminium sectors and has financial investments. As of 31 December 2012, Orkla had around 28,000 employees, of whom some 14,000 were employed in its branded consumer goods business. In 2012, the Group had a total turnover of around NOK 30 billion.”

Design by

Grid (Norway)

Related links

Grid project page
Orkla press release

Relevant quote
The logo has warmth, and friendliness, with a trustworthy appeal. The logo clearly communicates the company�s new future and strategy.

Grid project page

Images (opinion after)
Logo explanation. In Norwegian. Luckily, the language of lame is universal.
Opinion

A bear with a hatchet. How awesome is that?! Very.
A star with a swoosh with some mangled typography. How awesome is that?! Not very.
The new logo is quite generic and, for a company with hundreds of years of history, completely missing an opportunity to tell any kind of story.

Thanks to Mathias Haddal Hovet for the tip.

Your opinion…

On Execution


Total
See what else happened on Brand New each year since publication began in 2006

Comments


Share ›

Spotted Around the web

New Logo for Strandbags

New Logo for Strandbags
 
Spotted Aug. 14, 2019

Pinned Recent, Big Stories


Curated Agents of Shield