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New Logo for Palm
 

before

after

Noted Oct. 16, 2018 by Armin

Industry / Consumer products Tags /

About

(Re-launched 2018) “Palm was one of the first companies to bring your digital life from your desktop to your palm back in 1996. Today, we’re taking that innovative spirit to bring the power of two categories together - connected wearables and smartphones - creating a new ultra-mobile category. Meet Palm, a connected device that celebrates the choice to be both connected and present. Palm is designed for life on the go. Put it into your smallest pocket, wear it on your neck or slip it into your yoga pants. About the size of a credit card and light enough to forget about, you can take your connectivity with you everywhere - from the treadmill, to the beach, to your little black dress. Palm isn’t a replacement for your smartphone - it’s a fully connected product that is in sync with your existing smartphone, so all of your connectivity can go where your smartphone can’t. Palm runs Android OS, works with Verizon NumberShare, is voice-activated with Google Assistant, and has a 12MP rear and 8MP front-facing camera to capture every moment with stunning quality.”

Design by

N/A

Related links

Engadget hands-on review

Images (opinion after)
New Logo for Palm
Logo.
New Logo for Palm
The product in “titanium”.
New Logo for Palm
The product in gold.
New Logo for Palm
New Logo for Palm
Size relationship.
New Logo for Palm
Investor Steph Curry (of the NBA’s Golden State Warriors) with the Palm.
Product introduction video.
Opinion

I remember having a Palm Treo phone in the distant past of the early 2000s. Other than the buttons of the Sega Genesis, the keyboard of the Palm is one of my favorite tactile experiences on a device. Things have changed for sure. So much so that the Palm brand name has been gone from our lexicon since 2010 when it was purchased by Hewlett-Packard who then killed it in 2011. I was surprised to feel some kind of emotion — somewhere between nostalgia and technological optimism — to see the brand reborn again as a tiny device. Unfortunately it’s presented in a slightly obnoxiously pretentious way, from the promo video to the about page. The product looks nice, though, as does the logo. Simple and compact with an intriguing monospace approach that yields a very wide “P” and very condensed “M” but I think it manages to pull it off in a sophisticated-techie kind of way. I’m not exactly sure what the meaning or intention is of making the wordmark into a square and I think the logo would look nicer in either a stacked version or a single-line version but, sure, this looks hipper. Overall, the logo is right for the product and its positioning although maybe not as right as the old logo was for that old chunky keyboard.

Thanks to Jeff Ho for the tip.

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