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New Logo for Pandora



Noted Sep. 23, 2013 by Armin

Industry / Entertainment Tags /


(Est. 2000) Pandora gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single “seed” — a favorite artist, song, or genre. The Music Genome Project, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora internet radio by using musicological “DNA” and constant listener feedback to craft personalized stations from a growing collection of more than one million tracks. Tens of millions of people turn on Pandora every month to hear music they love.

Design by

BIRD (Los Angeles, CA)

Related links

Pandora blog post
BIRD project page

Relevant quote
Our goal with the logo and app icon is to honor our past while looking to the future with a bolder, more modern identity. The visual design language, which we refer to simply as "lights," is meant to evoke the interplay of lights from a live show while symbolizing the flow of music from artists to listeners.

Pandora blog post

Images (opinion after)
New Logo for Pandora
Logo detail./figcaption>
New Logo for Pandora
Facebook cover photo.
New Logo for Pandora
iOS app icon, before and after./figcaption>
“Let There be Music” brand video. Nice logo animation at the end.

Fairly nice upgrade. I'm not a fan of tacking on serifs on sans serif typefaces because they look tacked on (as is the case here) but they look almost convincing. The bolder type is definitely an improvement over the previous version.

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