Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logo for Panic
 

before

after

Noted Jul. 15, 2013 by Armin

Industry / Technology Tags /

About

(Est. 1998) “Panic is an Oregon-based American software company that specializes in shareware applications for Mac OS X. It was founded by Steven Frank and Cabel Sasser. Their flagship program is Transmit, an FTP client, first released in 1998.” (Source: Wikipedia)

Design by

N/A

Related links

E-mail blast

Relevant quote
PS: This refreshed Panic logo is one of many new ideas we've been testing lately. Logo redesigns are hard.

E-mail blast

Images (opinion after)
Opinion

Too pretty? Too symmetric? I do like how the period nestles into the holding shape and the bigness of the "P" but, still, there is a bit of a disconnect between the name and the logo. Not that the old logo solved that any better, but it seemed more energetic.

Your opinion…

On Execution


Total
See what else happened on Brand New each year since publication began in 2006

Comments


Share ›

Spotted Around the web

New Name and Logo for Savvas

New Name and Logo for Savvas
Spotted May. 21, 2020

New Logo for theSkimm

New Logo for theSkimm
 
Spotted May. 21, 2020

New Logo for BNI

New Logo for BNI
 
Spotted May. 20, 2020

Pinned Recent, Big Stories


Curated THE ITALIC JOB

New Logo for Lifetime

New Logo for Lifetime
 
Posted Mar. 26, 2020