(Est. 1996) “From startups to Fortune 500s, PCH works with the world’s best brands. Whether design engineering and development, manufacturing and fulfillment, distribution or retail, PCH takes on the toughest challenges. If it can be imagined, it can be made. At PCH, we make. The company is privately held, with headquarters in Ireland, operations in China, and an innovation hub in San Francisco.”
The new brand reflects the evolution of PCH, its expanded business practices to encompass product design and development, as well as manufacturing, supply chain, distribution and e-commerce, and its new relationship with customers.
Images (opinion after)
The previous logo was like a bad logo joke with the flat globe and knocked-out "P" and was as generic as it gets. The new wordmark isn't perfect but at least offers a taste of what PCH is about and coupled with the "We Make" tagline gives you an indication that this is about assembly and production and industry. After watching the video below you'll see that the new logo fits quite well with what PCH does. As to the wordmark itself, I like the extended structure and rhythm of the three letters. Maybe a tad thicker would have been nice so that the curved notches in the letters were more apparent. The lock-up with the lowercase "we make" tagline feels weak and could have used better contrast instead of everything being light and small.