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New Logo for PCH by MetaDesign
 

before

after

Noted Nov. 24, 2014 by Armin

Industry / Corporate Tags /

About

(Est. 1996) “From startups to Fortune 500s, PCH works with the world’s best brands. Whether design engineering and development, manufacturing and fulfillment, distribution or retail, PCH takes on the toughest challenges. If it can be imagined, it can be made. At PCH, we make. The company is privately held, with headquarters in Ireland, operations in China, and an innovation hub in San Francisco.”

Design by

Strategy: Sterling Brands
Design: MetaDesign

Related links

PCH press release

Relevant quote
The new brand reflects the evolution of PCH, its expanded business practices to encompass product design and development, as well as manufacturing, supply chain, distribution and e-commerce, and its new relationship with customers.

PCH press release

Images (opinion after)
New Logo for PCH by MetaDesign
Logo detail with tag line.
Explanation of what PCH does (with the old logo).
Opinion

The previous logo was like a bad logo joke with the flat globe and knocked-out "P" and was as generic as it gets. The new wordmark isn't perfect but at least offers a taste of what PCH is about and coupled with the "We Make" tagline gives you an indication that this is about assembly and production and industry. After watching the video below you'll see that the new logo fits quite well with what PCH does. As to the wordmark itself, I like the extended structure and rhythm of the three letters. Maybe a tad thicker would have been nice so that the curved notches in the letters were more apparent. The lock-up with the lowercase "we make" tagline feels weak and could have used better contrast instead of everything being light and small.

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