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New Logo for Publicis Worldwide by Publicis North America
 

before

after

Noted Jun. 16, 2015 by Armin

Industry / Corporate Tags /

About

Publicis Worldwide is a global creative agency, with 89 years’ experience providing change leadership for its clients. We believe that this era demands a combination of strategic, creative and digital ideas that help clients to Lead The Change in their own digital transformation. With over 13,000 employees in 84 countries, clients include Axa, BNP Paribas, Carrefour, Cartier, Citi, Coca-Cola, Haier, Hilton Honors, HP, l’Oréal, LG, Luxottica, Nestlé, Orange, P&G, Paypal, Pernod Ricard, RATP, Renault, Sanofi, Seb, Siemens, Telefonica, Total, and UBS. Publicis Worldwide is a part of Publicis Groupe.”

Design by

Publicis North America (New York, NY)

Related links

Publicis North America blog post

Relevant quote
The new design pays homage to the original Publicis logo created by founder Marcel Bleustein-Blanchet in 1927. […] On the front door of Bleustein-Blanchet's first office, was a Publicis sign created in the Art Deco style of the era. In its time it was considered bold, sexy and modern. […] That logo and that approach is the inspiration for our direction. […] The new Publicis Worldwide identity borrows from the past but intentionally incorporates modern characteristics including symmetry and simplicity, while maintaining the iconic Lion head of Publicis Worldwide.

Publicis North America blog post

Images (opinion after)
New Logo for Publicis Worldwide by Publicis North America
Logo detail.
New Logo for Publicis Worldwide by Publicis North America
Founder Marcel Bleustein-Blanchet with his original logo.
New Logo for Publicis Worldwide by Publicis North America
Logo grid still life.
New Logo for Publicis Worldwide by Publicis North America
Facebook and Google Plus banner. Um, no.
Opinion

While I appreciate a nod to the past as much as any other nostalgic human being this doesn't feel quite right for a global ad agency. It's too much. Especially when paired with the iconic lion head which is already quite ornate and already worked great with the previous serif. The relationship between icon and wordmark was so good before and now it's been inverted with the lion being much smaller and the wordmark overpowering it. As a piece of lettering it's interesting and there are some cool things going on — the "P", with its swoosh, is NOT one of them — but as a logo in lock-up with the lion it doesn't click. And whatever they were thinking when doing that 3D extruded wireframe banner they need to stop whatever design process and strategic brainstorming that led to it.

Thanks to Jason Allen for the tip.

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