“Quora is a question-and-answer website where questions are asked, answered, edited and organized by its community of users. The company was founded in June 2009, and the website was made available to the public on June 21, 2010. Quora aggregates questions and answers to topics. Users can collaborate by editing questions and suggesting edits to other users’ answers.” (Wikipedia)
Commercial Type (New York)
Our aim was to increase design flexibility in order to create a larger range of ways to use Quora's logo in our design language, and to improve the craftsmanship of the word mark overall. We maintained consistency with our brand by keeping our unique 'Q' and Quora red color, while referencing the academic spirit of our original Baskerville logo.
Images (opinion after)
This is one of those logos where if no one had touched it for decades it would have been fine and the site would have kept going on just about the same but once someone points out its misgivings and offers up a perfectly calibrated alternative then you can't help but see its faults. The "Q" in the new logo is beautiful and bold, remaining as the quick identifier of the company in social media. The rest of the letters are just as nice and bookish, supporting the knowledge premise of the Quora brand. The tiny version of the logo is my favorite part of this. That's attention to detail.
Thanks to Brian Pennington for the tip.