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New Logo for Redbox



Noted Sep. 28, 2017 by Armin

Industry / Entertainment Tags /


(Est. 2002) “With more than 5 billion rentals to date, Redbox is America’s leading source for affordable new release movie and video game rentals. Redbox offers DVD, Blu-ray Disc® and video-game rentals through the nation’s largest network of more than 40,000 conveniently located, self-service entertainment kiosks.”

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Related links

2016 Brand New Noted post
There is no other announcement and the old logo is still on their website but their emails, Facebook page, and kiosk user interface do have the new logo.

Images (opinion after)
New Logo for Redbox
New Logo for Redbox
Facebook cover image.

The old logo was an expected, acceptable, and decent evolution of the original Redbox logo. It sill wasn’t a great logo but it was properly executed and it shed the start-up-y vibe of the first logo. All Redbox had to do was stay the course and slowly implement the 2016 redesign unto the thousands of kiosks all around the U.S.. Instead, only a year after the redesign, they have changed to what is possibly the worst logo of the year. I hate this so, so, SO much. I have the feeling that many of you will think I’m overreacting but everything about this execution — because there is no concept to speak of — is appallingly wrong and amateurishly mediocre. The way the letters touch is horrible, the slabs are clumsy, the “e” is wonky, and they have made the cardinal sin of the “db” pair, which is spacing them so tightly that they look like a penis. Then there is the purple period, which is useless and gratuitous. Finally there is the tagline, “So smarter”… which is neither clever nor cute and aside from making zero grammatical sense it makes no sense to the product. There is nothing so smarter about renting DVDs from a giant red box. It’s efficient, cheap, and convenient. Nothing more. I hate this all so much. Ugh.

Thanks to Jason Barry for the tip.

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