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New Logo for Regus by venturethree



Noted Aug. 20, 2015 by Armin

Industry / Consumer products Tags /


(Est. 1989 in Brussels, Belgium) “Regus is the world’s largest provider of flexible workplaces, with products and services ranging from fully equipped offices to professional meeting rooms, business lounges and the world’s largest network of video communication studios. Its network of more than 3,000 business centers in 120 countries provides convenient, high-quality, fully serviced spaces for people to work, whether for a few minutes or a few years.”

Design by

venturethree (London, UK)

Related links

venturethree project page

Images (opinion after)
New Logo for Regus by venturethree
Logo detail.

I've seen the old logo often but never paid enough attention to figure out what it was for; I thought it was for a caribbean cruise company or something, not office furniture. Because of the crown I also thought it would be pronounced like regal but it's more like the name Reggie. In other words, not an easy name despite its shortness. And not an attractive old logo with that horribly extended "g". The typography in the new logo is much improved in its sans serif incarnation, looking more office-like. The crown — if, indeed, it was a crown — is now indiscernible as a crown and looks more like a weird accent that only Scandinavian people might be able to pronounce. Graphically it's an improvement but in terms of meaning or relevance it's gotten more confusing.

Thanks to Erich P. Grubert for the tip.

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