Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logo for Robin's Donuts
 

before

after

Noted Jan. 20, 2015 by Armin

Industry / Restaurant Tags /

About

“Since its inception in 1975, Robin’s has grown from one store in Thunder Bay Ontario, to one of the top grossing donut chains in Western Canada. With over 130 locations situated between Vancouver Island and Newfoundland and Labrador, Robin’s has established itself as one of the most senior franchise organizations in North America.”

Design by

N/A

Related links

N/A

Images (opinion after)
New Logo for Robin's Donuts
Logo detail. Someone should tell them about saving CMYK files for web use not being a good idea.
Opinion

Not a lot to see here, other than an evolved chicken — at least that's what I think it is — and typography. Your appreciation on this depends on whether you like your donut shop logos quaint and naive or polished and nearing the uncanny valley. I prefer the former. It would have been nice to have a new look that doesn't resemble a minor league baseball team mixed with an Irish pub.

Thanks to Robert Armstrong for the tip.

Your opinion…

On Chicken


Total

On Typography


Total

Comments


Share ›

Spotted Around the web

New Logo for Kemper

New Logo for Kemper
 
Spotted Nov. 14, 2018

Pinned Recent, Big Stories


Curated Winning Gradients

New Logo for Firefox

New Logo for Firefox
 
Posted Oct. 6, 2017