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New Logo for Salesforce by Tolleson
 

before

after

Noted Oct. 15, 2014 by Armin

Industry / Corporate Tags /

About

(Est. 1999) “Salesforce.com Inc. is a global cloud computing company headquartered in San Francisco, California. Though best known for its customer relationship management (CRM) product, Salesforce.com has also expanded into commercial applications of social networking through acquisition. It is currently ranked the most innovative company in America by Forbes magazine, as well as number 7 in Fortune magazine’s 100 Best Companies to Work For in 2014.” (Source: Wikipedia)

Design by

Tolleson (San Francisco, CA)

Related links

Tolleson project page

Images (opinion after)
New Logo for Salesforce by Tolleson
Logo detail.
New Logo for Salesforce by Tolleson
Some Salesforce employees rocking new swag.
Really long video introducing the new Salesforce.
Opinion

Not much info about this one but it doesn't get more straightforward than this. Before: fuzzy and gradienty and serif-y. After: sharp and flat and sans-serif-y. It's the same cloud approach but now it's easier to read and more efficient to use. Is it great? No, not by any measure. But it's perfectly competent and durable. And the hoodie shown below is actually kinda cool.

Thanks to Michael Downey for the tip.

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