(Est. 1981) Sistema Brasileiro de Televisão (SBT for short, “Brazilian Television System” in English) is one of Brazil’s main television networks.
In the new logo created by Publicis Brazil, the sparkles and 3D volumes give rise to a 2D composition that overlaps various colored ellipses, symbolizing agility, modernity and the constant process of evolution of the station.
Images (opinion after)
The evolution graphic below shows that SBT has never been one for simplicity or restraint, putting as much visual goop on its logo as possible, save for the 1988 version, where the logo looks the most like Paul Rand's abc logo. The last three disco-ball versions have been replaced for a very relatively flat version that uses a radial, overlay effect and the typography finally has no beveling making for a comparatively cleaner evolution. Maybe in ten years they will catch on to today's extra flat trend.
Thanks to Andy Salcedo for the tip.