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New Logo for SBT by Publicis Brasil



Noted Aug. 25, 2014 by Armin

Industry / Entertainment Tags /


(Est. 1981) Sistema Brasileiro de Televisão (SBT for short, “Brazilian Television System” in English) is one of Brazil’s main television networks.

Design by

Publicis Brasil

Related links

Publicis Brasil project page
SBT announcement

Relevant quote
In the new logo created by Publicis Brazil, the sparkles and 3D volumes give rise to a 2D composition that overlaps various colored ellipses, symbolizing agility, modernity and the constant process of evolution of the station.

Publicis Brasil project page (Google translated)

Images (opinion after)
New Logo for SBT by Publicis Brasil
Logo evolution.
New Logo for SBT by Publicis Brasil
Logo detail.
New logo and look introduction.

The evolution graphic below shows that SBT has never been one for simplicity or restraint, putting as much visual goop on its logo as possible, save for the 1988 version, where the logo looks the most like Paul Rand's abc logo. The last three disco-ball versions have been replaced for a very relatively flat version that uses a radial, overlay effect and the typography finally has no beveling making for a comparatively cleaner evolution. Maybe in ten years they will catch on to today's extra flat trend.

Thanks to Andy Salcedo for the tip.

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