(Est. 1984 as an independent chain in Canada) “Sears Canada is a multi-channel retailer with a network that includes 154 corporate stores, 106 Hometown stores, over 1,100 catalogue and online merchandise pick-up locations, 82 Sears Travel offices and a nationwide repair and service network. The Company also publishes Canada’s most extensive general merchandise catalogue and offers shopping online at www.sears.ca.”
Ian Brignell with art direction from Sears Canada In-house team
In Canada since 1953, this is the brand's most dramatic logo transformation in 32 years. The clean and contemporary logo features a timeless font with a fresh take on the maple leaf, signaling a redefined modern era for the brand.
"We are proud to unveil this symbol of reinvention for Sears Canada," said Brandon G. Stranzl, Executive Chairman, Sears Canada Inc. "Sears is changing, and our new logo asserts the modern and streamlined image and consumer experience for which we are striving in-store and online."