Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logo for Seattle Police Department by DEI Creative
 

before

after

Noted Feb. 9, 2015 by Armin

Industry / Government Tags /

About

(Est. 1886) “The Seattle Police Department is the largest Municipal law enforcement agency in Washington State. Seattle Police Department Staffing: 1,820 (approx.)”

Design by

DEI Creative

Related links

Seattle Police News and Events

Relevant quote
SPD's patch and shield were designed 42 years ago. They're based on a design taken from a 1939 Marching Drill team flag. It's meant to represent Seattle and includes the Space Needle, and a nod to Boeing. While it's served us well, the shield is very detailed and is hard to see clearly when scaled down. The color scheme also clashed with the new uniform.

With the change to a new uniform and patrol vehicle, it just made sense to reconsider the entire look of the department.

The new design emphasizes simplicity and improved readability for quick identification, as well as bringing back the symbol of the City of Seattle, the Chief Seattle seal. The new patch keeps our current motto "Service, Pride, Dedication (SPD)."

Seattle Police News and Events

Images (opinion after)
New Logo for Seattle Police Department by DEI Creative
Department patches from 1955, 1972, and 2015.
New Logo for Seattle Police Department by DEI Creative
Before and after uniform.
New Logo for Seattle Police Department by DEI Creative
New SUV police cars. Also, body cameras.
Opinion

It's no Studio Dumbar Dutch Police-level work, but it's a certain improvement. At least in functionality. The previous logo was only missing Shawn Kemp from it to be a full picture of what Seattle is. The new logo starts out good with a nice drawing profile of Chief Seattle but it then deteriorates from there with fairly generic typographic that hasn't been fully resolved on how it sits on a curve and the shape of the shield is pretty aleatory. The striped texture could have been cool if it were less subtle and more scalable. Overall, a change in the right direction but it could have used 3 or 5 more rounds of finessing in every aspect.

Thanks to Daniel E. Coslett for the tip.

Your opinion…

On Execution


Total

Comments


Share ›

Spotted Around the web

New Logo for Catalyst

New Logo for Catalyst
 
Spotted Nov. 13, 2017

New Logo for Lumax

New Logo for Lumax
 
Spotted Nov. 10, 2017

New Logo for kNew Health

New Logo for kNew Health
Spotted Nov. 9, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Orange you Glad?