Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logo for Skillshare
 

before

after

Noted Jan. 6, 2020 by Armin

Industry / Education Tags /

About

(Est. 2010) “Skillshare is an online learning community with thousands of inspiring classes for creative and curious people, on topics including illustration, design, photography, video, freelancing, and more. On Skillshare, millions of members come together to find inspiration and take the next step in their creative journey.”

Design by

N/A

Related links

Skillshare blog post

Relevant quote
Our new visual concept leans into our belief that exploration makes discovery and fulfillment possible — that the journey is the destination.

First and foremost, it’s legible. Our previous wordmark didn’t work in all digital spaces, so we’ve now built a flexible logo system that reads well at any size and orientation.

Second, the dots. They represent key points along a journey, highlighting important moments in a process and illustrating the idea that there’s no defined beginning or end. Plus, we love the pleasing repetition they create.

And third, in the spirit of strange, beautiful, and surprising creative acts, we’ve played with upper and lowercase letterforms as a tribute to experimentation and the desire to keep it weird. Geometric sans serif logos are hyper-legible but often indistinguishable from each other. Our odd little family of letterforms helps us be who we are.

We’ve emphasized lines and the use of meandering paths and bold colors to create a graphic and eloquent personality that represents what Skillshare is about: finding yourself. The lines don’t have a beginning or an end because your journey is endless and evergreen. And sometimes it will be animated, just as we all are when we feel enlightened and excited along the way.

Skillshare blog post

Images (opinion after)
New Logo for Skillshare
Logo.
New Logo for Skillshare
Logo animation.
New Logo for Skillshare
Guidelines.
New Logo for Skillshare
Path graphics.
New Logo for Skillshare
Tagline.
Brand video.
Opinion

The old logo had a decent wordmark and a relatively clever icon of an “S” embedded between the two, sharing hands — not amazing, but good. The new logo drops the hands icon — which I think could have been improved and kept as a secondary mark perhaps — and introduces a new sans serif wordmark in a unicase format that, as you may come to expect by now, I dislike. This doesn’t mean the logo is bad, I just personally find the unicase annoying to look at, with its tiny “r”, giant “a”, and awkward “L”s. The dots, without the green path animation, come across as gratuitous because why would you punctuate a single unicase word? With the animated green paths, where the dots are revealed in sequence as the path travels through the wordmark, the concept is a little more engaging but, still, not entirely convincing. The logo comes in two configurations: a single line version that works remarkably better, and the main split-line version that works remarkably not better by breaking the proper name of the company, “Skillshare”, into two words which I am sure is verboten in the written application of the name. The squiggles (or “paths”) are an okay graphic… not entirely unique or novel but it’s put to good use in the website and social media. The secondary serif — that complements GT WalsheimKumlien Pro feels like it’s weird for weird’s sake but, to its credit, it does at least feel different. Overall, it was probably indeed time for Skillshare to evolve and while this isn’t the most exciting or differentiating change, it does manage to signal a mature evolution.

Thanks to Vincent Abanyie for the tip.

Your opinion…

On Logo


Total

On Paths


Total
See what else happened on Brand New each year since publication began in 2006

Comments


Logo Before & After
Paths

Share ›

Spotted Around the web

New Name and Logo for Savvas

New Name and Logo for Savvas
Spotted May. 21, 2020

New Logo for theSkimm

New Logo for theSkimm
 
Spotted May. 21, 2020

New Logo for BNI

New Logo for BNI
 
Spotted May. 20, 2020

Pinned Recent, Big Stories


Curated THE ITALIC JOB

New Logo for Lifetime

New Logo for Lifetime
 
Posted Mar. 26, 2020