Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

New Logo for Smoothie King by WD Partners



Noted Aug. 7, 2013 by Armin

Industry / Food Tags /


(Est. 1973) “Smoothie King offers guests the original nutritional fresh-blended smoothie and healthy retail products, including sports beverages, energy bars, healthy snacks, vitamin supplements, herbs, minerals and other sports nutrition products. Smoothie King opened its first store in 1973 and started as the first franchised smoothie bar/health food store in the United States in 1989. Smoothie King currently has approximately 650 units operating in 32 states, the Caymans, the Republic of Korea and Singapore. In 2012, Smoothie King was ranked no. 1 by Entrepreneur magazine in the juice bar category for the 19th year; number 104 overall on the 2013 Franchise 500 list, and number 21 on the QSR Global 30 list.

Design by

WD Partners (Dublin, OH)

Related links

Smoothie King press release

Relevant quote
The fresh and sleek marquee serves as a symbol of the company's aggressive growth strategy led by owner Wan Kim. Coupled with the logo announcement is the naming of David Moore as Vice President, Marketing. The QSR and Ad industry veteran will play a critical role in the company's brand strategy and future product development.

Smoothie King press release

Images (opinion after)
New Logo for Smoothie King by WD Partners
Logo detail.

The old logo has devolved into a horrible display of bad Photoshop effects so it's good to see it go away. The new logo is actually pretty good. I specially like the crown icon and don't mind the lowercase "i" in King that much.

Thanks to Roberto Martinez for the tip.

Your opinion…

On Execution



Share ›

Spotted Around the web

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
Posted Jan. 4, 2017

Curated Orange you Glad?