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New Logo for SportsLogos.net by Torch



Noted Mar. 31, 2015 by Armin

Industry / Sports Tags /


(Est. 1997) “Chris Creamer’s SportsLogos.Net is a free online museum of the history of logos and uniforms throughout the world of sports. We currently have over 30,000 different team logo and uniform graphics on the site spanning over 100 years of sports history.”

Design by

Torch (Dallas, TX)

Related links

SportsLogos.Net news announcement

Relevant quote
But what does it all mean?

Maple Leaf: Obviously (right?) represents Canada, where the site was founded and is still operated out of, this also fulfills Canadian law which seemingly requires any new Canadian-based brand to incorporate a leaf in some fashion. It’s also positioned “north” of the…

Star: Paying respects to our overwhelmingly large U.S.-based audience and the fact a good chunk of the teams and leagues featured on the site are American

Circle: To acknowledge our increase in including teams and leagues from the rest of the world, the leaf/star is now placed on a blue circle which some scholars may note is similar in shape and colour to a globe

The primary mark places the star-leaf in a roundel, which is what all the cool kids are doing these days. The site name along with the establishment year are inside the circle surrounding the logo while the secondary and “partial logo” are stripped down versions of the primary mark.

SportsLogos.Net news announcement

Images (opinion after)
New Logo for SportsLogos.net by Torch
Logo family.
New Logo for SportsLogos.net by Torch

Over the years, I've relied as much on Wikipedia as I have on SportsLogos.Net, the best resource for sports logos on the internet. They always have the most comprehensive set of logos and get crisp files for all of us to enjoy. I had never really paid much attention to their logo. It was okay, with a star inside a maple leaf and the only questionable element being the hugging "C" for Chris Creamer, who runs the site. The new logo keeps the maple leaf and star duo but turns them into a cool ninja-star-like emblem that looks and feels decidedly sporty. The type, also sporty, is nicely set in a circle. Overall, an improvement for an awesome site.

Thanks to Scott Neuberger for the tip.

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