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New Logo for StubHub by Duncan/Channon



Noted Aug. 31, 2015 by Armin

Industry / Entertainment Tags /


(Est. 2000) “StubHub is the world’s largest ticket marketplace, enabling fans the choice to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events on desktop, tablet or mobile, as well as the ability to discover local live music through its iOS app StubHub Music. Offering a superior fan experience at its core, StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation through numerous industry firsts, including the introduction of the industry’s first ticketing application, first interactive seat mapping tool and the first live entertainment Fan Rewards program. The market leader, StubHub is partners with major organizations and brands, including more than 60 teams in MLB, NBA, NHL, MLS and NCAA, plus ESPN, NBC Digital, AEG and Paciolan. Throughout North America and Europe, StubHub provides the total end-to-end event going experience that is the way ticket buying should be.”

Design by

Duncan/Channon (San Francisco, CA)

Related links

StubHub press release

Relevant quote
"This logo update reflects StubHub's evolution away from a purely transactional ticketing company," said StubHub Head of Brand and Creative Bridget Burton. "We're not just about selling tickets anymore. As we refresh the logo, we're also renewing our focus on fans, helping them celebrate their passions and encouraging them to discover and experience more live events."

Rooted in San Francisco, and founded by fans for fans, StubHub's new look is a matured version of the existing logo, with the well-known speech bubble and ticket-mark-exclamation. All elements have been very subtly refreshed with a custom typeface and an official exclamation mark, which is a departure from the anachronistic ticket stub, intimating the company's broader business, beyond ticketing.

StubHub press release

Images (opinion after)
New Logo for StubHub by Duncan/Channon
Logo detail.
New Logo for StubHub by Duncan/Channon
Old and new type comparison.

I enjoy a good, maturing evolution and this is a good example that maintains the essence of the original while improving on its execution and usability. The exclamation-point tickets were a cute idea and established what the company was about but now that StubHub is more well-known and a service many people rely on it doesn't need to be so descriptive. The speech bubble remains as the core logo element and I'm guessing it's meant to represent the equivalent of a scalper yelling out "tickets, I have tickets". The shape of the bubble is much better and getting rid of the stroke always helps. The typography is quite nice too, with a much nicer condensed build that has a good rhythm to it.

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