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New Logo for Sydney FC



Noted May. 19, 2017 by Armin

Industry / Sports Tags /


(Est. 2004) “Sydney Football Club, commonly known as Sydney FC, is an Australian professional soccer club based in Sydney, New South Wales. It competes in the country’s premier competition, the A-League, under licence from Football Federation Australia. The club has won three A-League Championships (in 2006, 2010 and 2017) and two Premierships (2009-10 and 2016-17) and is the only A-League club to have won the OFC Champions League (in 2005). […] The club’s home ground is Allianz Stadium, a 45,500 seat multi-use venue in the suburb of Moore Park. As the only A-League team in the city for the first seven years of its existence, the club’s fans hail from all across the Sydney Metropolitan Area.” (Wikipedia)

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Related links

Sydney FC news page

Relevant quote
“This new crest represents a coming of age for our club. It is an evolution of the previous design with a number of respectful nods to the past,” [said Chairman Scott Barlow]. “It is a premium and authentic football crest that will stand the test of time and be a true reflection of our club and our identity. “We are proud to represent one of the world’s truly iconic cities and we now have a crest that emphasizes that. An iconic club for an iconic city. “A big thank you to those Sydney FC members who were involved throughout the design process.” The logo reveals the sails from the Sydney Opera House as seen from the Sky Blues home ground of Allianz Stadium with the Federation star remaining a feature from the previous badge.

Sydney FC news page

Images (opinion after)
New Logo for Sydney FC
Supposedly a logo introduction but more like stock footage of Sydney punctuated by showing the logo at the end.
Lengthy pans of the plastic logo on the field.

The old logo was very soccer-y, in a U.S. kind of way, with the swooshes and the gradients and the sport’s ball at the core. The wordmark was pretty bad too. Perhaps its one good thing was the abstract sails of the Sydney Opera House in the background. But, as with most things Sydney, it’s not a Sydney logo unless you show the Sydney Opera House in full, which is what the new logo does. It’s a lovely rendition of the building… probably one of the better ones but… yeah, it’s just one more Opera House logo. It communicates soccer-ness by being in a crest but that’s about it. The typography has some obligatory spikes that are gratuitous and a little annoying. Overall, it’s a positive change in that the old one was fairly trite and dated and this has a better aesthetic but, conceptually, it’s as flat as it gets.

Thanks to Luke Tuxford for the tip.

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