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New Logo for TuneIn done In-house [UPDATED]
 

before

after

Noted Dec. 20, 2017 by Armin

Industry / Web Service Tags /

About

(Est. 2002) “With over 75 million monthly active users, TuneIn lets people listen to the world’s sports, music, news, podcasts and audiobooks from wherever they are. TuneIn has over 120,000 radio stations and more than 5.7 million podcasts streaming from every continent, and is available across 200+ connected devices.”

Design by

TuneIn Design with Century

Related links

2011 Brand New Noted post

Relevant quote
As TuneIn reinvents the experience of radio, podcasts, news and live sports, we increasingly encounter the content through our voice assistants via smart speakers. You: "Alexa, play the NPR." Alexa: "KQED from TuneIn". As such, we recognized that a logotype would serve us well; you hear "TuneIn" and then you see and read "TuneIn." – On the app store, in advertising, and at the myriad festival events such as SXSW, PodCon, and the Super Bowl.

Indeed, the mark is inspired by the ON AIR studio signage referencing radio's DNA – but in its construction and resolved form, a nod to the uplifting and inevitably transformational experience of listening. Hence the baseline "TUNE" leading to the literally uplifted "IN." Feels great in animation as a plus.

TuneIn provided text

Images (opinion after)
Logo introduction.
New Logo for TuneIn done In-house [UPDATED]
Logo.
New Logo for TuneIn done In-house [UPDATED]
Construction details.
New Logo for TuneIn done In-house [UPDATED]
Monogram.
New Logo for TuneIn done In-house [UPDATED]
Monogram colors.
New Logo for TuneIn done In-house [UPDATED]
Color palette.
New Logo for TuneIn done In-house [UPDATED]
Type.
New Logo for TuneIn done In-house [UPDATED]
Sub-brands.
Digital billboard in Times Square.
New Logo for TuneIn done In-house [UPDATED]
Layouts.
Obstructed and small view of the logo in different configurations.
Sample of logo in motion.
New Logo for TuneIn done In-house [UPDATED]
Pin.
Opinion

The icon of the old logo was fairly ambiguous; perhaps it was a “ti” monogram, perhaps it was a human figure, perhaps it was both, perhaps it was neither. In the end, it wasn’t that interesting either way and the wordmark was pretty standard. The new logo is even more generic with the typography inside two boxes, one dark and one light. It’s nice to look at, I guess, but it’s way too random to carry any significant meaning for TuneIn. The flexibility of the logo is good but, again, mostly random and done just for the sake that it can be done. If I were less dubious I would probably be willing to see the shift of the “IN” box as a metaphor for trying to tune into a station and finding the right spot. Overall, it’s an okay change and five years from now it will probably make another okay change. [Update to opinion: I like the concept that the logo comes from the On Air box but it's a hard association to make without the animation]

Thanks to Jose Emilio for the tip.

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