Established January 27, 1785, by the Georgia General Assembly, University of Georgia (UGA) is the first state-chartered university in America. It’s located in Athens, Georgia (Clarke County), about 60 miles northeast of downtown Atlanta. The University of Georgia is a comprehensive land and sea grant institution composed of 17 schools and colleges. It’s enrollment is 27,547 Undergraduate and 8,583 Graduate/Professional. U.S. News & World Report’s 2016 “Best Colleges” edition has UGA ranked 21st among public universities. Kiplinger Magazine ranks UGA 12th in its 2016 list of the “100 Best Values in Public Colleges.”
Credit not given, but they do justify that whoever did do it did it with blessing of many: "Nearly 260 people — staff, students, alumni and faculty — attended one of 25 well-publicized listening sessions and talked about their needs…
The public phase of the comprehensive capital campaign launches in Fall 2016! It is important to have a strong and consistent visual identity so our partners, donors and alumni can easily recognize our institution’s full impact and are motivated to strengthen their support. In addition, this refreshed logo harkens back to the history and pride of the original logo and presents an updated look that will work better across today’s media formats. To date, colleges, schools, units and divisions across the university have had a variety of different presentations, using different colors, fonts and approaches. Our visual system is intended to align us across the institution to be stronger as a whole.
Images (opinion after)
The old logo was very flimsy, as if at the slightest provocation it would fall apart or, more likely, at the simplest of design challenges it would reproduce poorly. The new logo maintains the arch — which is a key element of the campus — and gives it the visual prominence it needs to stand as the key element of the identity. Purists might argue that the arch is black in real life and white in the logo and, well, they would be right but for the sake of logo purposes, the white arch looks strong and effective inside the black and red shield and it's still clearly recognizable as UGA's arch. Adding the shield works because universities and soccer teams love shields so you can never go wrong. The "GEORGIA" type is nice — I love me a good flared serif — but I don't understand why there is a secondary serif used in the stacked version (vs. the same flared serif used in the horizontal version); it feels like a very deliberate and weird decision. In application, even for prototype applications, the ones shown are a snooze. "Let's put the logo, as is, everywhere!" Maybe once the actual design gets put into motion things will liven up a little.
Thanks to Shiv K. Patel for the tip.