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New Logo for University of New Hampshire by Chermayeff & Geismar & Haviv
 

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About

“The University of New Hampshire, founded in 1866, is a world-class public research university with the feel of a New England liberal arts college. A land, sea, and space-grant university, UNH is the state’s flagship public institution, enrolling 12,300 undergraduate and 2,200 graduate students.”

You might remember that back in May we posted about a taped presentation by C&G&H to UNH showing three logo options — you can see a local news report on it here. I guess no one liked any of those.

Design by

Chermayeff & Geismar & Haviv (New York, NY)

Related links

UNH press release
UNH Facebook Album of logo rollout

Relevant quote
The crisp, contemporary shield that strongly displays "NH" will be used by the university's three campuses in Durham, Manchester, and Concord for digital, print, and environmental branding. The blue and white logo expresses UNH's official colors and symbolically represents the blue water and white snow that draw so many people to the Granite State.

[…]

The new visual identity replaces the 15-year-old image of UNH's Thompson Hall clock tower, a familiar symbol on the Durham campus that served the university so well for 15 years but not one that connects to UNH's campuses in Manchester and Concord. What's more, the previous logo presented challenges when used in digital media.

UNH press release

Images (opinion after)
New Logo for University of New Hampshire by Chermayeff & Geismar & Haviv
Shield detail.
New Logo for University of New Hampshire by Chermayeff & Geismar & Haviv
Dude with logo painted on his face.
New Logo for University of New Hampshire by Chermayeff & Geismar & Haviv
Logo on floor of the Whittemore Center University of New Hampshire.
New logo introduction during a men’s hockey game against Boston College Saturday, Dec. 7, 2013.
Opinion

It doesn't get me as riled up as some of the fans in the video at the bottom of this post, but it gets an honest golf clap for a logo well done.

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