“The University of New Hampshire, founded in 1866, is a world-class public research university with the feel of a New England liberal arts college. A land, sea, and space-grant university, UNH is the state’s flagship public institution, enrolling 12,300 undergraduate and 2,200 graduate students.”
Chermayeff & Geismar & Haviv (New York, NY)
The crisp, contemporary shield that strongly displays "NH" will be used by the university's three campuses in Durham, Manchester, and Concord for digital, print, and environmental branding. The blue and white logo expresses UNH's official colors and symbolically represents the blue water and white snow that draw so many people to the Granite State.
The new visual identity replaces the 15-year-old image of UNH's Thompson Hall clock tower, a familiar symbol on the Durham campus that served the university so well for 15 years but not one that connects to UNH's campuses in Manchester and Concord. What's more, the previous logo presented challenges when used in digital media.
Images (opinion after)
It doesn't get me as riled up as some of the fans in the video at the bottom of this post, but it gets an honest golf clap for a logo well done.