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New Logo for Visit Oakland by CHWA



Noted May. 19, 2014 by Armin

Industry / Destinations Tags /


Visit Oakland is a 501(c) (6) non-profit organization dedicated to marketing the City of Oakland as a travel destination. Visit Oakland offers a wide variety of complimentary services and materials for travelers, meeting planners and businesses.”

Design by

CHWA (Oakland, CA)

Related links

Visit Oakland press release (PDF)
Contra Costa Times news story

Relevant quote
The new Visit Oakland logo is designed to showcase Oakland's diverse landscape and creativity through a multi-layered graphic that requires a second look. From yellows and greens of Oakland's forests, parks and sunny skies, to urban grays and waterfront blues, the circles represent how united and connected the destination is, and the playful font is a nod to its creativity and innovation. The new span of the Bay Bridge is used in Visit Oakland's logo and throughout the brand as a new iconic entry point to Oakland.

Visit Oakland press release (PDF)

Images (opinion after)
New Logo for Visit Oakland by CHWA
Logo detail.
New Logo for Visit Oakland by CHWA
MC Hammer visits with the Visit Oakland crew and their new jackets and T-shirts.

I'm still not quite sure what the old logo is; just an excited "O"? An orange? Either way, not good. The new logo, on the other hand, is evidently clear what it is: the Bay Bridge. It's as literal as it gets, despite all the imbued meanings they are trying to build into it in the press release. The overlapping circles are clumsy and the typography, semi-decent on its own, gets all messy with the colors and ghosted bridge.

Thanks to Alex at Bang for the tip.

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